I'm enamored with the web, but have to admit that a lot of the interesting projects and tools end up being deployed primarily to promote crappy summer films or metallic tasting new energy beverages. It's interesting to see a center of scientific research find a way to use social media to inform the public about their work. UCSF's Memory and Aging Center has set up a YouTube channel and created widgets to promote their efforts to educate health care professionals and the public about neurodegenerative illnesses like dementia. Someday I will find the strength to write about why research into dementia and Alzheimer's is so important to me.



