The End of the Yarn? [via Fearless Knitting 101]
Publishers Weekly - August 28 2006
Trends, fads and fashions come and go, and many are the businesses that try to keep up with them, including publishing. Whether chick-lit, anime, sudoku or survivor memoir, book publishers run the risk of committing to projects only to see the public's enthusiasm wane before the books appear, or grow tired at the onslaught of titles once they do. Suddenly, yesterday's trend is today's old news.In the hobbies and crafts category, knitting began to take hold about six years ago; no one knows why. But in a post-9/11 world, the activity has continued to increase in popularity. Publishers, of course, have responded with books and more books. But now comes the challenging part. Is knitting on the verge of becoming a widely established American hobby (like, say, gardening) or is it headed for the fate of philately? Although St. Martin's senior editor BJ Berti characterizes knitting as "the trend that refuses to die," not all the signs promise longevity. [more]
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