Saturn Grows Some 'Green' in Washington, DC
Promo - October 27 2006
Saturn is turning heads in the nation's capital with a $500,000 marketing campaign that includes erecting greenhouses around the city to drive awareness for the automaker's environment-friendly hybrid SUV.Two of three greenhouses located around Washington, DC, opened yesterday; the third debuts today. All showcase the Saturn Vue Green Line, a hybrid SUV, with a lush green vegetation as a backdrop. To engage the public, Saturn is hosting green-themed activities at each location through Oct. 29.
Visitors can participate in cooking demonstrations using organic foods, and knitting and crocheting demonstrations that use organic yarn. [more]
