Building with the Web
Capital Region Business Journal - November 2006
It may be surprising, but knitters are an Internet-savvy bunch.Yes, we're talking about knitters, the ones that bind-off, cast-on, purr over patterns and ogle the latest yarns.
So for one cozy yarn and needle nook in Verona that also serves a strong cup of coffee, tapping into the world of the Web was probably one of the best business decisions they've ever made.
The Sow's Ear, a yarn store and cafe opened in 2000 by business partners and knitters Amy Armstrong and Melissa Brown, went online shortly after opening.
In the beginning, Armstrong said, the site was just a simple advertising tool, a spot in the ether that would tell customers their location and hours. But over time, the still-quaint site has evolved into something more -- a dynamic Web tool with class calendars, newsletters and a dash of e-commerce. [more]
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