Fam. Circle Sticks With Service | Mediaweek

Fam. Circle Sticks With Service
Mediaweek - November 13 2006

While the women’s service category has been overshadowed by lifestyle magazines and a wave of au courant service titles, Family Circle is finding that old-fashioned service is a pattern for success. Since acquiring the magazine from G+J USA Publishing in 2005, Meredith Corp. narrowed its audience focus to moms of teens and tweens and refreshed its look, all the while staying true to its roots.

[...]Her efforts to update the brand aren’t limited to the printed page. Family Circle plans to launch podcasts, a basic cookbook and knitting and crocheting special-interest publications in the year ahead. [more]